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12 Best Natural, Clean, and Organic Makeup Brands To Love

Looking for natural, clean, and non toxic makeup brands? These 12 organic makeup brands are worth trying for a beautiful look!

In a world where health and sustainability are at the forefront of consumer consciousness, organic makeup has become more than a passing trend. It is a beauty revolution.

The global organic cosmetics market is projected to reach a staggering $25.11 billion by 2025. This statistic underscores the growing popularity and importance of organic makeup products in today’s beauty industry. 

Organic makeup isn’t just about looking good; it’s also about feeling good. When you know that the products you are using are free from harmful chemicals and support ethical and sustainable practices, it makes you feel even better about yourself. And it shows. 

In this guide, we’ll take a deep dive into some of the best organic makeup brands today. We’ll also highlight how to choose the best ones and offer tips and tricks on trendy organic makeup looks and how to achieve them. 

If you’re looking for natural cosmetics and clean cosmetics, let’s dive right in!

The 12 Best Organic Makeup Brands That Are Clean and Use Organic Ingredients

Let’s now look at the 12 best organic makeup brands with clean beauty products you can buy right now: 

1. RMS Beauty

Pick this brand if: You love natural and glowing skin with a hint of drama and a bold lip.
Budget: $$

rms beauty

RMS Beauty stands as a beacon of clean and organic beauty. Founded by makeup artist Rose-Marie Swift, this brand uses raw, food-grade, and organic ingredients to craft high-performance makeup products. 

What sets them apart is their commitment to purity. You won’t find synthetic chemicals, GMOs, or nanoparticles in their products. 

RMS Beauty also takes its environmental responsibility seriously by packaging its products in recyclable glass and metal containers. This reduces waste and further enhances its eco-friendly ethos. With a range of products that enhance natural beauty while nurturing the skin, RMS Beauty is a go-to choice for those seeking a holistic beauty experience. They are also cruelty free and don’t do animal testing.

If you value transparency, the company also openly shares its ingredient lists to help you make more informed choices. Their dedication to ethical practices and sustainability has earned them a loyal group of followers from the beauty industry. 

2. Juice Beauty

Pick this brand if: You prefer very natural products that you’ll use up quickly that doesn’t have preservatives in its ingredients list.
Budget: $$$

juice beauty

Juice Beauty, a California-based brand, has become synonymous with organic botanical goodness. They utilize organic botanical juices, waxes, and powders to create innovative makeup products. 

What makes Juice Beauty stand out is its numerous certifications, including being vegan, cruelty-free, and certified organic by USDA, COPA, and NSF. These certifications give consumers confidence in the purity and quality of the ingredients used in their makeup products. 

Juice Beauty doesn’t just focus on making you look good; they’re dedicated to making you feel good about your beauty choices. Their commitment to organic farming and sustainable practices extends to sourcing ingredients from local, organic farms, reducing their carbon footprint. 

Their claim to fame is, “Juice Beauty’s scientists have developed a groundbreaking collection of high performance makeup made with certified organic ingredients and vibrant plant and mineral pigments instead of synthetic dyes.”

3. Ilia Beauty

Pick this brand if: You love a simple makeup routine.
: $$$

ilia beauty

Ilia is a fabulous natural beauty brand and the brainchild of Sasha Plavsic, is a brand that bridges the gap between modern elegance and organic purity. They utilize organic and natural ingredients to create makeup products that are not only trendy but also versatile. 

Ilia is committed to accommodating a diverse range of consumers by ensuring their products are gluten-free and dairy-free. Remarkably, their products contain up to 85% organic ingredients, demonstrating their dedication to clean beauty. The brand’s inclusive approach extends to their shade ranges, making it accessible to a wide spectrum of skin tones.

With a focus on creating makeup that enhances natural beauty and nourishes the skin, Ilia embodies the essence of modern organic beauty. For those who seek makeup that’s as kind to your skin as it is to the environment, this brand is a great place to start. 

4. W3ll People (pronounced Well People)

w3ll people

W3ll People is a brand that embodies the minimalist ethos of organic makeup. They use organic and natural ingredients to craft multitasking makeup products that not only simplify your routine but also prioritize skin health. 

Their commitment to clean beauty is evident in the absence of parabens, sulfates, phthalates, and other harsh chemicals in their products. Plus, the brand also has certifications from EWG and Leaping Bunny.

What sets W3ll People apart is their belief in creating makeup products that allow you to express your natural beauty instead of masking it. Their products enhance your features without the heavy, synthetic feel, making them ideal for daily use. As consumers increasingly seek simplicity in their beauty routines, W3ll People offers a range of clean, multitasking products that cater to this trend.

5. Ere Perez

ere perez

Ere Perez is a brand that brings a burst of color and vibrancy to the world of organic makeup. Using organic and natural ingredients, they create makeup products that are not only striking but also nourishing for your skin. Ere Perez embraces a vegan and cruelty-free philosophy, ensuring that no animals are harmed in the process. What’s more, their products are loaded with antioxidants, oils, and vitamins that work to nourish and protect your skin.

The brand’s commitment to transparency is reflected in their ingredient lists, allowing consumers to make informed choices about what they put on their skin. For those who love experimenting with bold and colorful makeup looks while staying true to clean beauty principles, Ere Perez is the go-to brand. Their products add a playful and artistic dimension to the world of organic makeup.

6. Vapour Beauty

Vapour Beauty utilizes organic and natural ingredients to create makeup products that not only elevate your beauty game but also respect the environment. With a commitment to cruelty-free and gluten-free products, this brand goes the extra mile to cater to diverse consumer preferences.

Their dedication to responsible beauty extends to its sleek and sustainable packaging, which mirrors the luxuriousness of the products inside. Their high-performance makeup items are designed to deliver lasting results without compromising on ingredient integrity. If you crave the pampering experience of luxurious makeup while upholding clean and ethical standards, Vapour Beauty is the ultimate choice.

organic makeup brands

7. Ecco Bella

Ecco Bella is a brand that is almost synonymous with eco-friendly makeup. Their products are crafted from organic and natural ingredients. The company proudly boasts a vegan, cruelty-free status, aligning with the values of compassionate beauty consumers. What sets them apart is their commitment to avoiding harsh chemicals like parabens, talc, and gluten, ensuring their products are gentle on the skin and eco-friendly.

Ecco Bella’s dedication to clean beauty also goes hand in hand with their eco-friendly packaging. Their products are designed not just to enhance your appearance but also to respect the planet, making them a conscious choice for those who value both personal and environmental well-being.

8. Alima Pure

Alima Pure stands out as a purveyor of minimalist and pure makeup products. They make vegan, cruelty-free products. What’s more, their products are also free of synthetic dyes, fragrances, and preservatives, making them ideal for those with sensitive skin. 

Alima Pure’s emphasis on minimalism ensures that their makeup enhances your natural beauty without overpowering it.

Beyond creating pure makeup, Alima Pure also champions eco-consciousness through their commitment to sustainable practices. Their products are encased in environmentally friendly packaging, reinforcing their dedication to reducing waste and environmental impact.

9. Antonym Cosmetics

antonym cosmeticsA

Antonym Cosmetics takes the concept of organic makeup to a professional and high-quality level. Their products are not only organic but also certified by Ecocert. This certification adds an extra layer of assurance for consumers seeking the highest standards of organic makeup. 

Antonym Cosmetics is proud to be cruelty-free and goes the extra mile by packaging their products in sustainable bamboo, reducing their ecological footprint.

What distinguishes Antonym Cosmetics is their focus on creating makeup that meets professional standards while adhering to organic and eco-friendly principles. 

Their products are designed to deliver exceptional results without compromising on ingredient purity. For those who desire the best of both worlds—professional makeup and organic integrity—Antonym Cosmetics is the brand of choice.

10. Zuii Organic

Pick this brand if: You love organic products and an au naturale look at a reasonable price point.
Budget: $

zuii organic

Zuii Organic takes a floral and nourishing approach to organic makeup. Their products are not only certified organic by NASAA but also cruelty-free, ensuring both purity and compassion. 

What sets them apart is their incorporation of flower petals, oils, and extracts into their non-toxic makeup. They aim to infuse every application with botanical goodness and a simple ingredient list.

This brand’s commitment to the environment extends to their use of sustainable and recyclable packaging, reducing waste and contributing to a cleaner planet. For those who appreciate the beauty of nature and seek makeup that’s as close to the earth as possible, Zuii Organic is the perfect choice. 

11. Kjaer Weis

Pick this brand if: You love luxury and high end makeup products but prioritize the highest quality ingredients.
Budget: $$$$

organic makeup brands

Kjaer Weis makes chic and elegant organic makeup. Their products are not only certified organic by CCPB but also cruelty-free. In this way, they ensure that beauty need not come at the expense of ethics. 

The company emphasizes refillable packaging, aligning with the growing trend of sustainability in the beauty industry. Their products are designed to exude a sense of timeless beauty and sophistication while remaining true to clean and organic principles. 

For those who want a touch of luxury in their beauty routine without compromising on organic integrity, Kjaer Weis is exactly what to get. 

12. Hush + Dotti

Hush + Dotti

Hush + Dotti is a brand that infuses fun and funkiness into organic makeup. Their vegan, cruelty-free products are free of GMOs, gluten, and toxins, ensuring a clean and safe beauty experience. 

Hush + Dotti’s commitment to clean beauty extends to their colorful and creative makeup offerings. They cater to those who crave a unique and playful beauty journey.

What sets Hush + Dotti apart is their dedication to personalization and self-expression. Their makeup products encourage consumers to embrace their individuality while upholding organic and ethical standards. They are known for their clean beauty products that are made with certified organic ingredients, including their most popular lip gloss!

How to Choose the Best Organic Makeup Brands

Before we dive into the world of organic makeup, you first need to understand how to choose the right ones. Here are some factors to consider when selecting the most natural and organic makeup products:

  • Look for certifications and seals: Some of the most important ones are:
    • COSMOS: This certification ensures that the product meets high organic and natural standards.
    • Ecocert: Another reputable certification body that guarantees the product’s ingredients are sourced organically.
    • USDA Organic: A familiar seal for US consumers, indicating that the product adheres to strict organic standards.
  • Scrutinize ingredient lists: A good rule of thumb is to go for products with short ingredient lists. They are less likely to contain synthetic chemicals. Be cautious with ingredients like parabens, sulfates, and phthalates.
  • Avoid synthetic fragrances and colors: Fragrances and colors derived from natural sources are less likely to irritate the skin. Look for products that use essential oils for fragrance and natural pigments for color.
  • Perform patch tests: Before fully incorporating a new organic makeup product into your routine, conduct a patch test to ensure you don’t have any adverse reactions. This precaution can save you from potential skin issues.

Organic makeup has continued to evolve in 2023. Today, there is a wide variety of exciting trends and looks that you can explore. Here are some of them:

1. Natural Glow

Achieving a natural, radiant glow is a timeless trend that remains a top choice for organic makeup enthusiasts. Organic makeup products can enhance your skin’s natural luminosity without the need for heavy, synthetic formulas.

2. Bold Lips

Organic lipsticks now come in an array of bold and striking shades. Whether you’re into vibrant reds or deep plums, there’s an organic option for you to make that bold statement.

3. Colorful Eyes

2023 is all about experimenting with eye-catching eyeshadow colors. Organic makeup brands offer pigmented and safe options for creating mesmerizing eye looks. Everything you need to reflect your personality.

4. Eco-Friendly Packaging

Sustainability is a trend that’s here to stay. Look out for clean makeup brands that prioritize eco-friendly packaging, such as recyclable materials and refillable containers. Conscious consumers continue to demand greener beauty options.

Final Thoughts on Organic Makeup Brands

Organic makeup is more than a beauty choice. It is a lifestyle choice. It’s about choosing products that are not only good for your skin but also for the planet. 

With an ever-increasing array of organic makeup brands and products to choose from, there’s no reason not to make the switch. So go ahead and embrace the beauty of organic makeup, experiment with new looks, and enjoy the peace of mind that comes with knowing you’re making a positive impact on your skin and the environment. 

As you embark on your organic makeup journey, remember that beauty and sustainability can coexist harmoniously. And together, we can pave the way for a greener, more beautiful future!

About the Author

Nicole Booz

Nicole Booz is the founder and Editor-in-Chief of GenTwenty, GenThirty, and The Capsule Collab. She has a Bachelor of Science in Psychology and is the author of The Kidult Handbook (Simon & Schuster May 2018). She currently lives in Pennsylvania with her husband and two sons. When she’s not reading or writing, she’s probably hiking, eating brunch, or planning her next great adventure.