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Conscious Brand Directory

GenTwenty’s brand directory is the ultimate guide for twenty-something’s to shop thoughtfully, sustainably, and eco-friendly. These are our vetted brands that we know, use, and trust. Use the links below to navigate to your desired category or scroll to browse. GenTwenty’s brand directory is updated frequently so be sure to bookmark this page!

Some links below are affiliate links. If you chose to purchase an item through these links, GenTwenty may receive a small commission at no additional cost to you. Thank you for supporting GenTwenty.

Navigate GenTwenty’s Conscious Brand Directory:


Misfits Market

Code: GENTWENTY50 Discount: Get 50% off your first Misfits Market order (up to $20)*

misfits market

*Offer Terms: Offer valid for first-time purchasers only. Offer must be claimed using code GENTWENTY50 by September 30, 2024 at 11:45 PM ET and must be used in full by October 31, 2024 at 11:45 PM ET. Maximum discount of $20 applied at checkout towards your first order. Offer subject to applicable order minimum. Offer not valid for past purchases and may not be combined with other offers. Exclusions may apply.

Dry Farm Wines

Dry Farm Wines are sugar-free, organically farmed, lab tested for purity, and both keto and paleo friendly.

The story of their pure Natural Wines begins with a healthy farm and ends with a vibrant sip. From biodiverse vineyards to antioxidant rich grapes, their pure Natural Wines express a completely unique wine experience.

It’s hard to tell, but most wines sold today are mass produced products. They can include high levels of sugar, alcohol, and 76 FDA-approved additives. 

This link gets you an additional bottle for a penny.

Daily Harvest – use code GENTWENTY for up to $65 off

Organic frozen smoothies, bowls, oats, lattes, soups desserts, and more. Simply blend or heat and eat. Keep a freezer full of Daily Harvest for healthy meal and snack options any time of day.

Wildgrain: Bread Subscription Box – Get $20 Off!

Widlgrain is a bake-from-frozen delivery service for sourdough breads, artisan pastries, and fresh pasta. They use clean ingredients and a long fermintation process to bring healthy grains from your freezer to your oven to your table in 25 minutes.

Get your first box today at $30 off (and free sourdough rolls for life!) plus free shipping here.

Jot Coffee – organic and delivered to your door

Jot Coffee is a sustainable and organic coffee service that delivers highly concentrated coffee right to your door. It’s perfect for those who love a strong cup of coffee first thing in the morning.

Hello Fresh ($120 discount)

Of all of the meal delivery services we have tried, Hello Fresh is our top pick. They are committed to sustainability and provide over 50 choice options weekly. Read our full review here.

Thrive Market (40% off your first order)

Thrive Market is on online marketplace committed to bringing you the highest quality pantry and grocery products at an affordable price point. It’s a great option for grocery shopping if you have dietary restrictions.


Non-Toxic Laundry Detergent – Truly Free

Use this link to get 100 loads free of the best plant-based and effective laundry detergent on the market! Plus free shipping.

Avocado Mattress

Handcrafted in California from 100% certified organic materials, Avocado Mattress is environmentally conscious, ethical, sustainable, and non-toxic. They are a Certified B Corporation, Climate Neutral and Fair Trade® certified, making their mattresses the perfect choice for an non-toxic home. Be sure to check out their pillows too to complete your sleep oasis.

Caraway Cookware

Cookware is known for being toxic – Caraway makes non-stick cookware a healthy option for you and your family. The full set is the best value and their cookware comes in gorgeous colors suited for any kitchen.


Sijo sheets are made from Eucalytus and Linen. They are a great eco-friendly and non-toxic choice whether you’re a hot or a cold sleeper! Their unique fabrics adapt to your body temperature helping you stay the right temperature all night long.

Xtrema Cookware

100% ceramic cookware is one of the most durable, long-lasting, and safe options on the market. Xtrema top quality for 100% ceramic cookware.

Nolah Mattress

After sleeping on this mattress in my guest room, three of my friends have gone on to purchase it. It’s that good.


LES MILLS+ (free 30 day trial)

LES MILLS+ offers a huge variety of fitness classes that you can stream from the comfort of your own home. They are always adding new classes and offer so much for a low monthly price.


Personal Capital

A free financial dashboard, analysis, and advice to help you make sure you’re on track to reach your financial goals.

Treasury App

From Her First $100k founder, Tori Dunlap, this app is a non-judgmental investing community dedicated to helping women learn how to invest.


TopCashback is a money saving website that helps you save money on everyday online purchases. TopCashback partners with over 4,000 retailers and gives 100% of the cash back commission to its members.

Motley Fool

Curious how you can make money in the stock market beyond your 401(k)? The Motley Fool is our secret weapon. Stock Advisor has outperformed the S&P 500 4-to-1 over the last 19 years — and that’s worth noting!