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20 Small Businesses To Shop for Everyone On Your List

This year has been hard on so many of us. 2020 was not how I, and I think most of us, expected it to be. Small businesses, and the families and creatives behind them, have especially have been hit hard.

As the holidays approach, many of us, myself included, are trying our best to shop small and spend our dollars with small businesses. 

Spending your money at small businesses means that you are improving the lives of people directly! It’s a great feeling to know that the money you are spending is making a huge difference in someone’s life with your purchase.

All that said, here are 20 small businesses that will allow you to buy for everyone on your list! I suggest shopping as early as possible given the nature of these products. 

Originally published November 2020. Updated November 2021.

Small Businesses To Shop for Everyone On Your List

1. Light Shine Candles – Hand Poured Candles That Give Back

I am obsessed with the scents and collections from Light Shine Candles! Hand Poured by founder Anna in small batches, there is sure to be a scent for everyone on your list! Here’s a peak at their holiday collection:

And check our our list of non-toxic candle brands here!

2. Boss Blend Coffee – For Those Who Start The Day with a Strong Cup

As a coffee lover myself, I had to include a coffee company! I discovered Boss Blend Coffee a few months back and have been obsessed! Their blends are highly sought after and sell out quickly. I recommend following on Instagram for the latest information.

Here are a few of their most recent blends:

3. Compliments ‘N Coffee – The Original Self-Love Mug 

To say we’re obsessed with Compliments ‘N Coffee is to say the least! GenTwenty even has a custom collaboration with the brand! Founder Ashleigh came on The GenTwenty Podcast to discuss why self-love is so important to her. Instead of having her designs on the outside of the mug, they are on the inside. This way, you, not the outside world, are reminded of how loved and cherished you are.

Her mugs make a fabulous gift! 

4. Give a Damn Goods (save 10% with code GEN20)

While having their own line of relatable and Give a Damn tees, Give a Damn Goods also has a marketplace full of sustainable and ethically made products. I purchased many things from here for my new home and own nearly her entire line of t-shirts.

Here, I’m wearing the Dainty Give a Damn tee:

5. Feminist Goods Co – Gifts for the Modern Day Goddess in Your Life

I have been obsessed with Lauren’s shop since the day she launched and have purchased so many items from her. My absolute favorite is the Modern Day Goddess Cropped hoodie. But you can’t go wrong with anything for the feminist in your life!

Here are some of the designs to expect:

6. The Capsule Collab – Curated Collections from Small Businesses

We had to throw a little mention to our own brand, The Capsule Collab. Our collections feature women-owned small businesses and creators who pour their heart and souls into their creations. Shop the Fill Up Your Cup Collection and The Unapologetic Tee here.

7. Little Mama Shirt Shop – Catchy Matching Graphic Tees

For the mama in your life, these t-shirt, sweater, hat, and tote designs are out of this world fun! Especially for mamas and minis who love matching, there’s sure to be a cute set anyone will love!

Here’s an example of their Christmas selection:

8. Sweet Thyme Design – Hand-Stamped Spoons

Whether you like your cutlery to speak sweet messages to you or slightly abrasive and salty ones – this shop is for you! Chelsea hand-stamps the spoons from her studio in Austin, TX. She has so many options in her Etsy shop! 

9. Corvus Botanicals – Handmade Body Products

Handmade scrubs, soaps, lotions – oh my! Stacia makes her products by hand in her Michigan studio. Here are her best sellers that make the perfect stocking stuffers!

10. Amara Blue Designs – Custom Hand-Stamped Jewelry

Love custom and personalized jewelry? Look no further! Amara Blue ships from Vancouver, Canada and has the most beautifully delicate jewelry around. Shop their pre-curated designs or have your own custom piece made for you!

11. Salty Gnome Creations – Macrame Home Designs

If you love macrame, this up and coming Etsy shop is the boho destination of your dreams! Her macrame creations include wall hangings and coasters but I think more is coming if I had to guess!

12. Trade Street Jam Co. – Powerful Jam Blends

For the adventurous foodie in your life, these jam blends are the perfect stocking stuffer or gift set! I don’t think you can go wrong with any of their creative flavors:

13. Mini and Meep – The Softest Tees Ever for Kids

I can attest to the quality of these because I own several! The beautiful designs are hand-painted by the owner, Faye. Many of the designs are nature-inspired with cute phrases. Here are some shots from their Instagram: 

14. Talia Sari – Custom Map Jewelry

For the person in your life who is tied to a special place or a home away from home, give them a wearable reminder of the place they love so much with custom map jewelry!

Here are some snaps from their Instagram:

15. Kitschy Delish – The Sassiest Enamel Pins, Prints, Greeting Cards, and More!

These are for your people who love all kitschy things in life. With pins, greeting cars, and more — good luck choosing which designs you’ll check out with! I kind of want them all. 

17.  Rarity by Casey – Headbands,Scrunchies, Face Coverings & More!

A favorite of GenTwenty’s co-founder, Gina, each item in this shop is handmade! Their items come in a variety of prints and solids.

They have many different types, styles, and variations to choose from!

17. Chickadee Wooden Toys

I’m loving this shop for handmade wooden toys! They have so many options – some are even holiday/winter themed! It’s great for Montessori-style learning and gifts that will last the ages!

Here are some items in their shop:

18. Yetti Says Self-Love Affirmation Cards

We’ve been fans of the Yetti Says blog for years. She has several decks of Affirmation Cards that were ” intentionally created to encourage you to fall deeply and madly in love with yourself through daily reminders.”

Here’s are some of her products:

19. Positive Statement Co

The earrings from Positive Statement Co are just that – a positive statement! Created by founder Hope Harris, these gorgeous earrings are sure to be the perfect gift!

20. Evil Queen Candles

These soy, vegan, and non-toxic candles are handmade in LA. They have such creative collections! Be sure to sign up for their email list and follow on Instagram to keep up with the latest launches.

And there we have 20 small businesses to shop for everyone on your list! I’m positive there is something here for pretty much everyone you need to buy for. From your best friend, to your co-workers, to your significant other to your nieces and nephews! 

Shopping small is a great way to support your local communities. If you have any small businesses you love, leave them in the comments below!

About the Author

Nicole Booz

Nicole Booz is the founder and Editor-in-Chief of GenTwenty, GenThirty, and The Capsule Collab. She has a Bachelor of Science in Psychology and is the author of The Kidult Handbook (Simon & Schuster May 2018). She currently lives in Pennsylvania with her husband and two sons. When she’s not reading or writing, she’s probably hiking, eating brunch, or planning her next great adventure.