Let’s be honest, many of us have tried, and maybe still are trying, to be Instagram famous. We attempted to be something bigger, something more.
With the rise of social media came the rise of famous entrepreneurs, influencers, bloggers, etc. Some made it far, while others stumbled upon the way. Instagram Fame comes with its own cost.
Why I Stopped Trying So Hard To Be Instagram Famous
For a long time, Instagram seemed to be the biggest platform to grow businesses, brands, and content. And it still is.
With content creators selling classes and basically selling their knowledge to you with how to grow your following, there was an influx in people wanting to try to be Instagram famous. Be it for good reason or any reason, people really pour time and hard work into trying to be.
But the reality is that it’s a full time, emotionally, and mentally grueling job. For some it comes more natural but for others, it is so much work on a daily basis.
The negative effects.
I have seen countless of Instagram famous people profess how tired they are, or that they just need a break. I’ve seen far too many people apologize for taking a break and also for acknowledging that they lost followers while taking a break. And to me, that just sounds bonkers!
Why should anyone apologize for that?! But what’s interesting is that people really start to lose revenue the less active they become on social media. It’s a ripple effect. What’s also interesting is to see how many people decide to leave the platform because of how overwhelming it is.
I’ve heard of people becoming unstable and depressed from the overwhelming demand that being Instagram famous comes with. The truth is, no one should ever feel that way about something they love doing.
Becoming more real and raw.
On a more recent trend, I have noticed more and more people leaving behind the high demand of constant posting and rather choosing to be more down to earth. So many influencers choose to be more raw and it pays off in most cases. But also, I have seen so many influencers being raw that there is no uniqueness left to it.
When people first started being more raw on social media, it gained immediate attention. For instance, moms loved following other moms who posted real life stuff, unedited photos, and what mom life is really like. However, overtime, with an increasing amount of accounts showing more of realty and unfiltered photos, the question still remains unanswered, why are we always trying to follow a trend?
This is where the vast majority of us say we are doing our own thing, but in reality, we are doing what everyone else is doing, just in our own way. It’s hard to be unique and stand out these days on social media. It is no longer a new platform. Instead, it’s a platform of trends, followings, and obsessions.
Why I stopped trying so hard
Look, we all get a little hyped over the idea of potentially having some stardom occur in our lives. Reality sets in, and these days, it’s pretty hard to get famous for anything on Instagram unless you go viral for something unexpectedly.
Sure, overtime, you might be able to build up a following. There are also lucrative ways to grow your following which can in turn, boost your daily followers. It seems like every corner you turn, some influencer is offering you the secret to being successful on Instagram.
I have tried some of these gimmicks and let me tell you, it takes a lot of time, and it doesn’t always work. I work a full-time job, I’m a mom, and I just don’t have time. Influencers spend their whole day working. Working on the next best reel, the cutest post, or the perfect shot.
They figure out when to schedule it, how their Instagram grid might look, or how their Tiktok grid might look. Am I putting the right amount of hashtags? Is my twitter word count ok? Too long or too short?
You guys, it’s exhausting just thinking about it! This is why I stopped. I have a busy day to day life and my young daughter also needs a lot of my attention. I just don’t have the time do focus on all of that.
What I do instead.
Instead, I went back to the basics. I found integrated apps along the way and still use them. They help with presets, and help with making reels, etc. But I don’t set any pressure on myself anymore.
I post whenever, I upload stories whenever. Sometimes, I post every day, and sometimes I go a week without posting anything. And I’m ok with it.
Surprisingly when I share my blog posts, I have gained followers doing everything the natural way. And the best part? No pressure at all and no stress.
Social media can be stressful in its own right. When you add in trying to grow a business, or expanding your Instagram platform, or wanting to be an influencer, it becomes about 10x more stressful.
Instead of making being famous or well known your goal, try just to be successful. Define what success means to you. Define what your Instagram platform means to you and do what’s best for you and your schedule.
Allow yourself to manage your time well and not be overwhelmed by the daily stressors of social media. Just remember, all those influencers you follow, they have a really hard job. Being famous doesn’t mean they have an easier life.
It can come with depression, financial downfall, and immense stress. So try to look at your Instagram as a place where you can share your blog, your business, or keep it simple and share tidbits of your life. Let it be whatever you choose it to be.