Ilia Beauty’s Friends & Family Sale is the kind of event we mark in our calendars with glitter pens and set alarms for. Why? Because Ilia’s award-winning, skin-loving products rarely go on sale—and when they do, it’s the perfect time to stock up or try something new.
Here are 10 must-have products that deserve a spot in your cart before the sale ends and don’t miss these potential bonsues before you checkout!
- Free full-size gift on all orders
- 25% off orders of $125
- Free bronzer or highlighter with orders of $175+*
*See their site for the most up-to-date details!
This post may contain affiliate links.
1. Super Serum Skin Tint SPF 40
Skincare meets makeup in one dewy bottle. This cult-favorite does it all: evens skin tone, hydrates with hyaluronic acid, protects with SPF 40, and gives your face a natural, radiant glow. It’s a no-makeup-makeup essential that blurs the line between skincare and complexion perfection.
2. Limitless Lash Mascara
Lengthening, lifting, and never clumpy—this award-winning mascara uses a dual-sided wand to define lashes with serious precision. Made with organic shea butter and beeswax, it’s gentle on sensitive eyes and removes like a dream. And… it’s now available in brown!
3. Multi-Stick (for lips + cheeks)

Meet your 2-minute face in one sleek stick. Creamy, blendable, and totally foolproof. Whether you’re into a soft flush or a bold pop, these multitasking sticks glide on like butter and leave a skin-like finish. Bonus: they’re perfect for travel or on-the-go touch-ups.
4. True Skin Serum Concealer

This lightweight concealer feels like skincare but delivers medium coverage that melts into the skin. With vitamin C and stabilized actives, it brightens over time while covering dark circles, redness, and blemishes.
5. Balmy Tint Hydrating Lip Balm
Juicy lips, but make it nourishing – am I right?! This balm-lipstick hybrid delivers just the right amount of sheer color with a hydrating hit of salicornia and rosehip seed oil. It’s like your lips—only better, softer, and glossier. It’s one of my favorite lip products! I keep it in my car for touch ups on the go.
6. Blue Light Mist

Set your makeup or refresh your skin midday with this ultra-fine mist. It not only hydrates with marine actives and aloe vera but also helps shield skin from environmental stressors (yes, even blue light from screens).
7. Soft Focus Setting Powder
Blurs like a filter, feels like silk. This talc-free translucent powder softens the look of pores and sets makeup without dulling your glow. It’s a dream for oily or combo skin and never feels heavy or cakey.
8. The Base Face Milk
Lightweight, milky, and loaded with soothing ingredients like niacinamide and beta-glucan, this skin-prepping serum gives your face a smooth, nourished base—ideal before foundation or just to wear solo.
9. The Necessary Eyeshadow Palette

With six buttery shades in a mix of matte, satin, and metallic finishes, this palette is perfect for everyday elegance or night-out glam. Plus, it’s talc-free and seriously blendable.
10. Bright Start Retinol Alternative Eye Cream
Dark circles? Puffiness? Fine lines? This brightening eye cream tackles all of it with caffeine, peptides, and sea fennel extract. The cooling ceramic tip is a little luxury you’ll look forward to every morning.
Ilia’s Friends & Family Sale is the best excuse to refresh your makeup bag with clean, skin-first beauty that works. Whether you’re going full glam or barely-there, Ilia has a product (or ten) that’ll elevate your routine. Don’t wait—these favorites tend to sell out fast.