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You may have seen ads floating around for a company called Function of Beauty the specializes in custom shampoo and conditioner to meet your individual hair care needs.

If you’re like me, you may have been immediately intrigued but hesitant. Does this really work? It is gimmicky? What’s the deal?

I decided I would try it out and figure out if it actually works as well as the pros and cons to see if personalized shampoo and conditioner is worth it.

The Process

After you create an account, you start the process by filling out your hair profile. You first select your hair type, hair structure, and scalp moisture.

I selected wavy, fine, and oily for my hair profile.

After that, you select your hair goal. Function of Beauty allows you to select up to five.

My selections were oil control, strengthen, volumize, lengthen, and fix split ends.

After that, you are able to the color of your formulas. I chose green and purple.

You are also able to select your scent and the strength of your scent. I went with light cucumber mint. I loved the smell but I thought it was fairly strong. I could definitely smell if throughout the day.

You also have your name printed on the bottle which I think is an awesome touch.

The final step is choosing your bottle size and subscription option. There are several different options depending on what you want and how frequently you use your product.

You can also subscribe and save 10 percent.



I ordered my custom bottles on March 25th. The shipped on April 3rd and I received them on April 5th. Each bottle is custom blended so it takes a little over a week to create each customized product. I think this is pretty reasonable consider shipping is free and my order arrived in two days.

The package arrives in a pretty green box with your shampoo and conditioner secured. You also receive two pumps for the bottles and a leaflet explaining your custom formula.

My Results

After using the shampoo and conditioner nearly every day for two weeks, I have to say I’m pretty impressed overall. I really liked the shampoo. My primary concern is oil control as my hair is an oily mess after 24 hours or so.

I didn’t wash my hair for three days to see how the products performed and I barely had any oil buildup by day three. I didn’t use any other products just to make sure nothing interfered.

The conditioner on the other hand was not my cup of tea. I had to use about eight pumps of the conditioner each time to have enough product to coat my hair. I only conditioner the ends of my hair and I have medium length hair so I usually don’t use that much. My formula was thinner than I would prefer. While it wasn’t a bad conditioner, it just didn’t wow me.

I also don’t think there was a visible difference in my hair, at least not after only two weeks of use. The primary thing was the way my hair felt. There was noticeably less oil and my hair felt more voluminous than before.

Would I reorder?

I would be willing to reorder the shampoo because I love the way it made my hair feel. I would also probably try tweaking the formula to see if that made a difference with the conditioner.

If you want to try your own custom formula, you can save $5 here.


1. Correct targeted problems.

Of course this is a major pro — your shampoo and conditioner is customized to your individual needs. I usually bounce back and forth between several different shampoos to achieve similar results so I like that I can do that with one shampoo.

If you haven’t found your perfect shampoo or conditioner yet, it’s worth trying in my opinion.

2. Refund policy.

If you aren’t happy with your purchase, Function of Beauty offers refunds within the first 30 days. You can pretty much try it risk-free.


1. The price.

The first con of the product is obviously the price. While it’s on par with high end haircare, I think $36 is pretty steep for two eight ounce bottles of product. (You can save 10 perfect with a subscription and/or $5 here*.)

If you use only one of the products, use this in tandem with a less expensive product or wash your hair only a few times per week, it’s really not that bad.

2. There is no scent-free option.

Even though I selected a light scent, I could still smell it in my hair the next day. It’s not a deal-breaker, but if you’re sensitive to scents or if you are worried about the smell clashing with your perfume, it’s something to keep in mind.

3. It might take some tweaking to get your perfect formula.

As I noted with the conditioner, I think my formula could be improved. It might just be the hair care goal combination I selected, but it could get expensive if you continue to tweak the formula.

Overall Thoughts

As I said before, I was impressed. If I do reorder, I will change my hair goals to see if that makes a difference, especially with the conditioner.

I recommend trying out Function of Beauty if you have very specific hair care concerns or if you haven’t found your perfect shampoo and conditioner yet.

I wouldn’t recommend it if you’re happy with your hair routine or don’t have any major issues as you can probably find a different brand or formula to address on specific problem.

If you’d like to try it out, you can save $5 here.*

Have you tried custom shampoo and conditioner? Would you? What hair goals and colors would you pick?