#NowHiring: How to find your next career opportunity by using hashtags.

What used to be known as the pound sign, has transformed into the hashtag symbol. Between the various social media platforms, hashtags trend for major events, weekly occurrences, and brands.

As twenty-somethings we use hashtags on a daily basis. Whether we’re on Instagram incorporating one to correlate with our photography or if we’re involved in a Twitter chat, hashtags have become something we’ve seamlessly added into our lives–and that’s not about to change any time soon.

Social media plays a growing role in how people find jobs today. We have outlets such as LinkedIn, Twitter, and Facebook that allow us to connect with brands and companies. Incorporating a hashtag into our job search today has become a useful tool for many–a tool that can help land you a job.

Here are some techniques on how to use hashtags to find your next job:

Use Trending Hashtags

See what’s trending today by utilizing the “search” features on social media. On Twitter, hit the “search” magnifying glass icon to see what’s trending. On Facebook, look in the right sidebar for “Trending”. And on Instagram, hit the “search” icon on the bottom left of your screen.

Tip: Instagram will also display related hashtags that shows a list of hashtags that are similar to the one you are searching for.

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Trending hashtags are discovered and vary day to day for specific reasons. For example, if it’s a national holiday such as Christmas or Valentine’s Day, most likely a hashtag will be trending of the two: #ValentinesDay or #MerryChristmas. Hashtags can also be as simple as #MCM that is used on a weekly basis to show him you really care.

As for finding a job, hashtags can come in handy when selecting a trending one. Utilizing what’s already out there is easier and more efficient than reinventing the wheel. By implementing popular hashtags in your job search such as #MondayMotivation, #jobsearch, #nowhiring, and #employment, you’ll be engaging the right audience.

If you’re wanting to get more technical with your trending hashtags, relate to what you’re saying and end it with a bang! For example, if you’re looking for a small business or marketing business relate to those type of jobs with using: #smallbiz, #marketing, and #marketingtactics.

Call-To-Action (CTA)

For maximum results, start using calls to action (CTA) with your hashtags.

The reasoning behind hashtags is to bring a group of people together to talk about the same topic. How does a group form? By starting off with a fresh hashtag that is interactive and have people learn what it is. For example, when we have a G20 Chat, it revolves around the hashtag: #G20Chat. This brings everyone together and makes it easy for users to scroll through streams of related tweets.

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Calls to action are relevant when asking questions. Throughout #G20Chat, there are multiple questions being asked which engage tweeters to chime in with their answers. Having a CTA incorporated while finding a job on social networks will draw in the right people. Consider incorporating these into your posts when hunting for your next job:

#employment  #jobsearch  #gethired  #jobhunt  #careeradvice

You could link to a relevant blog post you wrote, share an opinion on an article you have, or share a reaction to a companies new release.

Make a Statement

One issue with using hashtags is that there is a sea of other people also using that same hashtag. In this sense, it’s critical you make an effort to stand out. Think abut it this way: social media allows you to be noticed and be perceived in a specific way. The same works in the real-world when searching for a job; just like you want your resume and cover letter to stand out, you want your social media posts to stand out.

When choosing a hashtag, make sure the content you are posting along with the hashtag is relevant. You don’t want to stand out for the wrong reason.

You can also use this space to get creative. For example, if you’re searching for a job in the field of Public Relations, you could make a statement like Small Girls PR did with “Nothing says true love like a custom hashtag right? #SGPRpink #PRprobs”. If you’re catering towards a specific company with a specific hashtag, that will make a statement for itself.

Tip: If you’re blogging on your own, try to incorporate posts that are related to the field you want to be in. Maybe research tips on how to be successful within that field, and then post that blog to your social networks using a consistent hashtag. Consistently using the same hashtag will be easier to track, manage, and set yourself apart from the competition.

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When you’re creating hashtags or using trending ones in your tweets, Instagram posts or other social outlets, remember to be creative. Creativity will guide you in various ways in order to land down your dream job. Be on the lookout for trending hashtags, accounts, and links to incorporate into your posts! #HappySearching