If you are leading a new real estate business, then you should know that marketing is essential to your success. You could be a seasoned agent already or you could be just starting to find ways to make your way in the real estate world. Either way, you have to learn how to stand out in a competitive market and that can be a challenge.
Luckily, there are numerous marketing strategies that can boost your real estate brand and attract potential clients while you grow your business. From social media to any offline strategies, we’ve got some tips to help you take your real estate marketing to the next level.
Use the right tools.
If you want to create the right visuals in real estate, then using Canva for real estate marketing is essential. Visual appeal is big in real estate marketing because buyers want to see what they’re getting. Canva, for example, is a simple and intuitive design tool which makes it very easy to create eye-catching graphics for your listings, social media posts, Flyers, and more. You don’t need to be a graphic designer to make your listings look polished and professional, either. You can customize templates and create something new, whether it’s a Facebook post or a printed flyer.
Don’t ignore the power of social media.
We’re all on it, and whether it’s Facebook, Instagram or LinkedIn, you have a unique opportunity to show off your properties and share helpful real estate tips. Social media is your platform for being able to build relationships with your audience, so make sure that you create a content calendar and start posting regularly. The Meta business suite has the option for planning out your content so that posts are scheduled. Whether it’s client success stories or local listings, you’ll be able to engage with your followers by responding to comments and sharing relevant news that shows that you’re an authority in what you do.
Have an impressive website built.
If you want your real estate marketing to take off, then you need to remember that your website is your digital storefront. It should be a reflection of professionalism and expertise, so you need to have a clean and user friendly website with easy navigation. This is critical if you want to draw but in buyers and sellers. It’s a good way to offer clients the chance to learn about you, too.
Host virtual tours.
In person tours are fantastic for real estate agents, but the world has become more digital which means you need to jump on board. Virtual tours have become an essential tool for real estate agents to be successful, and live virtual tours or creating pre recorded walkthroughs gives you the chance to give potential buyers an in depth look at property without them having to leave the couch. Make sure that you post these to your social media pages too so that you can really maximise your reach.
Don’t leave paid advertising in the dust.
Organic marketing is fantastic, but sometimes you need a little extra push to get your message in front of the right people. Paid advertising in the form of Google ads or Facebook ads can be a game changer when you’re reaching targeted audiences. You can create campaigns based on location, interests, and behaviours, so this will ensure your properties are shown to individuals that are actively looking for homes in those areas. It’s also worth experimenting with retargeting ads, as then you’ll be able to follow up with users who have visited your website but haven’t converted yet.
Hold a monthly newsletter.
Despite all of the digital marketing tools at your fingertips, email marketing is still one of the best ways to stay in touch with your past clients and keep your business top of mind. A monthly newsletter is a good way to share valuable content with your audience, from market updates and property listings to home maintenance tips. It doesn’t have to be a sales pitch, but something informative with valuable insights that prove you know what you’re talking about.
Talk to local businesses.
You might be selling houses, but you also want to be a part of the community and collaboration with local businesses and services is a good way to do that. You can expand your reach and build new relationships, considering partnerships with home improvement companies, interior designers, or even local cafes. These are the partnerships that allow you to tap into a new customer base and show you support for local businesses. This enables you to build your credibility and improve that word of mouth.
Be creative with video marketing.
Showcasing your properties and connecting with your audience on a deeper level is so much more fun when you have video marketing. Whether it’s a walkthrough of a new listing, a client testimonial, or a fun day in the life of a real estate agent video, there are endless possibilities.