In a world filled with fast-paced trends and artificial ingredients, Organically Kismet ( three-generation woman owned BIPOC wellness company) stands as a reminder that true wellness is rooted in simplicity, balance, and nature. This small but mighty brand has gained a loyal following. This is thanks to its commitment to organic, handcrafted products that nourish both body and soul. But what inspired its creation? And how does it stand out in an industry flooded with “clean beauty” claims?
We chatted with the founder of Organically Kismet, Cita Salazar, whose passion for holistic wellness and sustainable living has shaped a brand that’s as intentional as it is effective to get the ins and outs of sea moss and how Organically Kismet is doing it differently.
Sea Moss: The Ultimate Wellness Boost
You’ve probably seen sea moss pop up all over social media, but what is it, and why are health-conscious women raving about it?
What is Sea Moss?
Sea moss, also known as Irish moss (scientifically Chondrus crispus). It is a type of red algae that grows along the Atlantic coasts of North America, Europe, and the Caribbean. While it might sound like just another ocean plant, this seaweed is packed with over 90 essential minerals. These are crucial minerals that the body needs to function at its best—including iodine, magnesium, calcium, and potassium.
Traditionally used in Caribbean and Irish cultures for its healing properties, sea moss has become a must-have in wellness routines for its impressive range of benefits. Organically Kismet sources their sea moss from the beautiful waters for St. Lucia.
Why Should You Add Sea Moss to Your Routine?
For twenty-something women juggling careers, social lives, and self-care, sea moss can be a game-changer. Here’s why:
- Glowing Skin & Clear Complexion – Sea moss is rich in sulfur, which helps fight acne-causing bacteria, while its high mineral content hydrates and nourishes the skin from within. Some even call it “nature’s collagen” because it supports skin elasticity and a youthful glow.
- Gut Health & Digestion – If you struggle with bloating, sluggish digestion, or irregularity, sea moss acts as a prebiotic, feeding the good bacteria in your gut as well as promoting a healthy digestive system.
- Natural Energy Boost – No need for that third cup of coffee! This is because sea moss contains iron, which helps prevent fatigue and supports oxygen flow in the body—making it a perfect addition to your morning smoothie.
- Immunity Support – With its antiviral and antibacterial properties, sea moss also helps strengthen your immune system, making it a go-to for preventing colds, flu, and infections.
- Hormonal Balance & Thyroid Support – Since sea moss is a natural source of iodine, it supports thyroid function, which regulates metabolism, mood, and overall hormonal balance—something every woman should be mindful of!
- Post-Workout Recovery – If you love hitting the gym, sea moss helps with muscle recovery and inflammation, thanks to its anti-inflammatory properties and electrolyte balance.
How to Use Sea Moss
The best part? Sea moss is incredibly versatile and easy to incorporate into your daily routine!
- Sea Moss Gel – Add it to smoothies, oatmeal, or tea for an extra nutrient boost.
- Topical Skincare – Use it as a face mask for hydration and acne-fighting benefits.
- In Recipes – Blend it into soups, sauces, as well as homemade dressings for added minerals.
Interview With the Founder of Organically Kismet, Cita Salazar
“Kismet” means destiny or fate. Can you share the story behind the name Organically Kismet? Was there a defining moment when you knew this was your calling?
The name came from my belief that every person holds the key to their health through destiny and fate, and that it comes organically to everyone. I’ve always felt this was my calling, especially because I was raised in a holistic household. Holistic healing is something I’ve long been interested in and have been researching for as long as I can remember.
What initially sparked your interest in creating organic and handmade wellness products? Was there a personal experience that led you down this path?
The spark came when I faced my struggles and found no relief through Western or allopathic medicine. I also noticed the changes my relatives experienced by using holistic and natural remedies.
Sea moss has been gaining a lot of attention in the wellness world. What inspired you to incorporate it into Organically Kismet’s offerings?
Sea moss has always been the foundation of our holistic wellness offerings, and as we expand, it will remain central to our products. Our goal is to highlight the benefits sea moss has to offer. Although it often trends for its negative taste, we’re working to shift that narrative and bring more attention to its advantages and the many ways it can be enjoyed.
Your products are handcrafted with natural ingredients. What are some of your favorite ingredients to work with, and why?
My number one ingredient to work with is sea moss because it serves as an umbrella that addresses various ailments and targets individual needs. Another ingredient I enjoy working with is cinnamon because it supports many conditions and adds a pleasant taste. Elderberry is another favorite, as it helps build immunity and naturally enhances the flavor of sea moss gel.
Sustainability is a big buzzword, but what does it truly mean to you? How does Organically Kismet incorporate sustainability into its sourcing, packaging, and production?
For us sustainability is about doing our part to not affect the habitats and systems of our planet while sourcing the moss in the waters of St. Lucia. As for packaging, we offer refills through a bag, allowing customers to reuse their jars which cuts back on the number of jars and labels used in packaging. We use green cell foam which is a biodegradable foam that can be easily recycled by the customer.
Running a small business, especially one focused on wellness, must come with its own set of challenges. How do you maintain your own well-being while growing Organically Kismet?
One of the main ways I maintain my well-being is by making sure to focus on self-care and knowing that if I don’t pour into myself first, I won’t have the bandwidth to pour into others and offer the best products to our customers.
Do you have a favorite self-care ritual using your own products? What’s one wellness habit you swear by?\Your brand fosters a sense of mindfulness and balance. How do you connect with your customers and encourage them to embrace a more natural lifestyle?
One of my favorite daily self-care rituals is enjoying a cup of tea in the evening. I add sea moss gel to my tea, usually our Cielo blend, which was specifically formulated for relaxation, it’s the perfect way to unwind and ease into the night. I also use our sea moss gel as a face mask, especially in the winter when my skin tends to get dry, or after spending a bit too much time in the sun.
I also swear by exercise. It’s a non-negotiable for me not just for its physical health benefits but also for managing stress and supporting mental clarity.
In an era of mass production, why was it important for you to keep Organically Kismet a handmade brand?
This is very important to me because I feel when you start to manufacture at large volumes, the quality is affected no matter how hard you try. That’s why we prioritize quality control to ensure that every batch is crafted with intention and the highest standards.
What’s next for Organically Kismet? Any exciting launches, collaborations, or dreams you’re hoping to bring to life?
We’re expanding to the beauty side of wellness and have a new product launching in the summer. We also hope to add more flavors to the sea moss gel line and we’ll be expanding into herbal teas. I also hope to continue collaborating with influencers that are in alignment with our brand and that would help us achieve the dream of becoming a household name.
Final Thoughts
Sea moss isn’t just a trend—it’s a powerful ingredient that has been trusted for centuries to support overall wellness. Whether you’re looking to improve your skin, boost energy, or balance your hormones, incorporating sea moss into your daily routine is an easy way to nourish your body from the inside out.
And when it comes to finding high-quality, organic wellness products, brands like Organically Kismet are leading the way with transparency, sustainability, and a passion for natural health. If you’re ready to take your self-care routine to the next level, this is the sign you’ve been waiting for. Make sure to check them out here at Organically Kismet!
About the Author
Nicole Booz is the founder and Editor-in-Chief of GenTwenty, GenThirty, and The Capsule Collab. She has a Bachelor of Science in Psychology and is the author of The Kidult Handbook (Simon & Schuster May 2018). She currently lives in Pennsylvania with her husband and three sons. When she’s not reading or writing, she’s probably hiking, eating brunch, or planning her next great adventure.
Website: genthirty.com