Using LinkedIn

If you’re like many of us here at GenTwenty, it’s easy to let hours just slip past you while you peruse your various social media sites. Not all of this time needs to be considered wasted, there are benefits to being an active social media user – including landing yourself a job!

Enter LinkedIn a social networking site for people in professional occupations to be used for professional networking. LinkedIn is essentially your online resume available for all employers and companies to view. If you do not already have a LinkedIn profile, take some time and set one up, it’s a great networking tool and allows you to connect with potential employers and companies you admire.

The first step in getting started on networking on LinkedIn is building a strong profile. This includes a proper photo, sorry the creatively cropped images from a party aren’t going to work here, and a strong headline about what you’re currently doing professionally or what you’re looking to do professionally. Once you have you profile started work through all of the fields LinkedIn offers and fill them out to the best of your ability, you want your LinkedIn profile to be polished enough that if it was the only thing your dream employer was going to see then it would be good enough. If you don’t want your dream employer to see it then you need to keep working on it.

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PR Daily has a great article for helpful hints if you’re new to networking on LinkedIn and want some more information in 12 LinkedIn secrets to supercharge social network.

If your profile is setup and you’re ready to start networking, start by reaching out. You want to connect with people who you don’t already know and who are not in your immediate circle. There are plenty of professional groups on LinkedIn catering to specific types of professionals or interest groups, get involved with these groups as well as LinkedIn groups that belong to your university, professional associations, or groups of companies that you’re interested in working for. Now be active! Ask questions, post interesting articles, engage with other users and don’t be afraid to ask questions. Use these methods as a platform for building your network and adding to your connections.

As you continue to grow professionally, don’t neglect your LinkedIn connections. Stay engaged with the groups you’re a member of and check in with old and new colleagues to congratulate them on an achievement or to ask for a recommendation on work that you’ve done.

Social media is a popular avenue for recruitment and top companies recognize this if you have an employer in mind that you want to work for you can leverage the power of LinkedIn to build your own personal brand and make yourself a more desirable candidate for future employers.

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